Jun 9, 2016
The US Postal Service recently released a report into how direct mail can be used to target millennial voters. Joining me to discuss this in depth is Brian G Denneny, the US Postal Service’s Executive Director of Sales. Are millennials interested in mail? How does direct mail compare with other forms of political advertising? Cathy Morrow Roberson from Logistics Trends and Insights joins me to pore over the recently announced joint venture between Australia Post and Aramex.