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Postal Hub podcast

Dec 16, 2020

The USPS Office of Inspector General has published research into Generation Z and the mail. Dr Joanna Wu Gerhardt researcher at USPS OIG and one of the co-authors of the report “Generation Z and the mail”, joins me to discuss some of the key findings from the report:

  • Defining Generation Z
  • Do Gen Z digital natives know anything about the postal service?
  • Kinds of mail Gen Z receives and sends
  • Communications preferences across digital and physical media
  • Parents, Generation Z, and visiting the post office
  • Strategies for engaging with Gen Z
  • Advertising mail and marketing mail
  • Promoting parcel / package delivery to Gen Z - including augmented reality
  • Technology and valuing relationships