Ep 221: Generation Z and the mail

Dec 16, 2020

The USPS Office of Inspector General has published research into Generation Z and the mail. Dr Joanna Wu Gerhardt researcher at USPS OIG and one of the co-authors of the report “Generation Z and the mail”, joins me to discuss some of the key findings from the report:

• Defining Generation Z
• Do Gen Z digital natives know anything about the postal service?
• Kinds of mail Gen Z receives and sends
• Communications preferences across digital and physical media
• Parents, Generation Z, and visiting the post office
• Strategies for engaging with Gen Z
• Advertising mail and marketing mail
• Promoting parcel / package delivery to Gen Z - including augmented reality
• Technology and valuing relationships