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Postal Hub podcast

Mar 24, 2020

Mark Fallon, President and CEO at the Berkshire Company, joins me to talk about how the US Postal Service is helping bridge the digital-physical divide in delivery:

  • How Informed Delivery works
  • National census - a digital experience
  • Sending the US census, and the role of the postal service
  • Informed Delivery’s role in the process
  • The ultimate omni-channel marketing campaign
  • Conducting elections by mail
  • The role of the mail in election campaigns when person-to-person contact and large gatherings are restricted
  • Unboxing videos, upselling opportunities, and the future of Informed Delivery