Ep 136: Informed Delivery - the USPS disrupting itself

Nov 26, 2018

Mark Fallon, President and CEO of the Berkshire Company, shares his perspectives on the USPS's Informed Delivery service:

• How Informed Delivery works (2:00)
• Update on subscription levels (3:20)
• How USPS has been promoting Informed Delivery (3:55)
• The change of focus from the recipient to the sender (5:10)
• Integrating bill payment into Informed Delivery (6:15)
• How e-substitution and online payment are affecting letter volumes (6:45)
• Is Informed Delivery more trustworthy than email? (7:52)
• Do recipients and senders see value in Informed Delivery? (9:05)
• Combining digital and physical mailing campaigns (11:40)
• Is Informed Delivery making mail campaigns too complex? (13:40)
• What’s next for Informed Delivery? (15:00)
• What the USPS’s innovative Informed Address service is all about (17:25)
• Identity fraud and Informed Delivery (21:35)
• USPS seasonal hires for peak season (24:55)
• Australia Post’s Mail2Day service (29:15)

Megan Brennan, US Postal Service Postmaster General, shares some comments on the USPS’s full-year financial results and the challenges facing the postal giant. (30:45)